Patchi, the Lebanese Chocolates founded by Nizar Choucair, is finally here in Manila! Thanks to Lucy Torres who gave it as a gift to Ben Chan, who in turn fell in love with it and franchised the boutique store in the metro.
Patchi already has a cult following of chocolate lovers in Manila. It is known for having the finest chocolates with nutty fillings, and thematic chocolate favors/gifts. It is a bit on the expensive side, but it is an affordable luxury that one can indulge in to celebrate milestones or to give as gifts.
The boutique store showcases the different decorated gifts for various occasions.
Here are my favorites:
The Chest of Gold Milk Chocolate Patchi (P6,).
(L) Swan Bouquet of Chocolates. (R) Christmas Patchi Tree (P4,).
Patchino &#; an extensive line of chocolates for kids. Don&#;t you just love the playful packaging?
This is the bestseller &#; The Choco Factory (P1,).
(L) Welcome Baby Boy (P13,). (R) Vase of Patchi Chocolates.
Welcome Baby Girl (P14,).
Les alentours de la place Victor Hugo RIYADH: Founder of the globally recognized Lebanese chocolate brand Patchi, Nizar Choucair, has died, leaving behind a legacy in the industry. Choucair transformed his childhood love for chocolate into a global brand, boasting more than branches worldwide. In a message on social media, Patchi announced Choucair’s death, posting: “It is with deep sorrow that we announce the passing of Mr. Nizar Choucair, our beloved founder. Mr. Choucair was a man whose warmth and generosity touched everyone who knew him.” Patchi added: “His visionary approach transformed chocolate into an art that evokes emotions and creates cherished memories. His legacy lives on through Patchi, a brand that has reached hearts across cultures and celebrations. We honor his memory and the extraordinary heritage he built.” Choucair was renowned for saying: “In every piece of chocolate, there is a story to be told and a memory to be made.” The brand’s story began in when Choucair, driven by his passion for chocolate since the age of 11, introduced the concept of chocolate gifting. This approach elevated the food to new dimensions
Patchi has come a long way in 43 years. Launched in Lebanon in when founder Nizar Choucair opened a single store in his home city of Beirut, the confectioner is now one of the most recognised and popular chocolate brands across the Middle East. The company has a presence in more than 30 countries worldwide, including the GCC nations, Canada, France, Ivory Coast, the UK, the US, the Philippines, and numerous other locations, while its growing network of more than boutiques can be found in some 21 countries. And there are no signs of slowing down. In May the chocolate maker broke ground on a new factory in Dubai – it’s largest yet – designed to support further growth around the world. Ahead of Ramadan – one of the company’s busiest periods – Patchi UAE’s CEO Oussama Choucair speaks with Gulf Business about the group’s future plans, its new facility, and why the brand is held in such high regard. seems to be a landmark year for Patchi, with five new retail outlets and two new warehouses already announced. Is this a signal of intent by Patchi? Do you plan more aggressive movement in the market in the coming months? This year Patchi UAE will inaugurate three new boutique
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According to the saleslady, this was the favorite of Lucy Torres to give away this Christmas &#; a box of Milk Chocolate with Pistachio Croquant and Milk Chocolate fille
Le chocolat argenté de Patchi
sont animés, chics et raffinés. Du vrai
XVIe (arrondissement). Et Patchi ne s’y
est pas trompé. Depuis bientôt 5 ans, le chocolatier
libanais prospère au 72 avenue
Victor Hugo, à quelques
encablures de l’ambassade
du Liban.
Sur deux niveaux et dans
un décor chaleureux, la
gamme de choix est particulièrement
riche,
même pour une boutique
parisienne : une quarantaine
de sortes de chocolats,
simples ou décorés,
emballés ou non, puis cadeaux et argenterie.
Car à Paris, comme ailleurs dans le monde,
Patchi joue la même carte qui a fait son succès
: du chocolat et des cadeaux, chacun seul
ou dans une multitude d’ensembles assortis.
Et le succès est effectivement assuré :
«Nous avons déjà boutiques ouvertes
dans 29 pays. Et depuis que nous avons
ouvert à Melbourne, nous pouvons dire que
nous sommes présents sur tous les continents,
à travers 2 collaborateurs»,
raconte Alexandre Hajar, responsable de la
boutique parisienne.
Patchi Paris appartient à la holding Eurogift,
qui gère les points de vente implantés en
Europe. L’enseigne, fondée à Beyrouth il y a
30 ans par Nizar Choucair, a con
Patchi founder and chocolate industry titan Nizar Choucair dies
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